Jennifer Booze
Jennifer Booze
Emerging Technology Executive | Ecosystem Growth Strategist | Web3 Steward
Emerging Technology Executive | Ecosystem Growth Strategist | Web3 Steward
Jennifer Booze is the founder of Booze Ventures, a strategic advisory and investment firm dedicated to scaling visionary companies at the intersection of Web3 and AI. Jennifer partners closely with founders and protocol teams to accelerate growth through targeted business development, go-to-market strategy, ecosystem expansion, capital formation, and innovative tokenomic design.An accomplished senior executive, Jennifer brings nearly two decades of experience leading strategic sales and global business development within emerging technology sectors. She blends deep institutional expertise with crypto-native insights, enabling early-stage projects to achieve significant market traction. Jennifer has been recognized as an Exceptional Tech Talent in the UK for her outstanding contributions to technology and entrepreneurship.
Background
Jennifer has played pivotal roles in leading sales and business development organizations at major companies such as Apple, Oracle Data Cloud, and TikTok, as well as VC-backed startups like Drawbridge (acquired by LinkedIn).As the former Global Head of Business Development at Polygon Labs, a leading Layer 2 blockchain protocol, Jennifer successfully built and scaled a global growth strategy that is now considered the benchmark for Web3 business development.Jennifer's strengths lie in orchestrating strategic growth and driving operational impact. She has extensive experience working closely with founders, seamlessly balancing visionary strategic planning with hands-on tactical go-to-market execution. Her domain expertise, coupled with her expansive network, establishes her as a leader at the forefront of technology.
Experience
SVP, Global Head of Business Development, Polygon
2022 -2023
Collaborated with Polygon's Founding Team to develop and execute a comprehensive go-to-market strategy across NA, EMEA, APAC, and LATAM. Led and scaled an industry acclaimed, global Business Development team of 13 individuals. Cultivated partnerships and commercial deals for F100 Enterprises that ranged from: Consumer Brands (Starbucks, Unilever); Big Tech (Google, Amazon, Microsoft); Payment Providers (Mastercard, Visa); Energy companies (Shell, Saudi Aramco); large global conglomerates (Siemens, Lotte); Telco (T-Mobile, Telefónica). Drove multi-faceted partnerships for regulated industries that included asset managers and financial service providers (Franklin Templeton, JP Morgan). Established strategic channel partnerships with implementation providers, facilitating the adoption of Polygon's L2 solutions.
Head of Industry, Travel, TikTok
2021 -2022
Built and scaled a high-performing sales team focused on $50MM revenue attainment for the (post pandemic) travel industry vertical. Developed joint business plans and GTM strategies for key enterprise travel partners including: Expedia, Airbnb, Marriott and UBER. Led cross-functional collaboration with product leadership to facilitate performance based marketing budgets and establish long-term growth strategy for the vertical.
Head of Strategic Partnerships, Oracle Data Cloud
2018 -2021
Launched several SaaS and data-driven solutions for marketers - orchestrating multi-year product launches and achieving predictable revenue streams for ODC’s suite of data licensing offerings on platforms including: Google, The Trade Desk, and Meta. Led a team to scale partnerships with these strategic platforms, managing sales strategy and $100MM in revenue attainment across these channels. Accelerated product adoption through business insights, competitive intelligence, and relationship management. Negotiated complex commercial and legal terms with platform partners.
Sr. Director of Business Development, Drawbridge Inc. (acquired by LinkedIn)
2016 -2018
Established and productized a stand-alone SaaS business in the digital identity space. Structured and negotiated over 100 net new SaaS/PaaS partnerships, influencing product roadmaps and driving adoption of identity resolution technology.
Head of Global Channel Partnerships, Apple Inc.
2011-2016
Launched Apple's Programmatic Advertising API business, securing strategic global partnerships across the advertising ecosystem. Led a team focused on driving revenue opportunities and managing partnerships.
Yahoo! Audience Sales
2007 -2011
Managed a portfolio of CPG and Travel advertisers, driving adoption of targeted media products and improving overall media buying agency experience.
Exceptional Tech Talent Award Recipient
Jennifer has made significant technical, commercial, and entrepreneurial contributions resulting in her being recognized as an Exceptional Tech Talent in the UK.
Memberships
Executive Talent Networks
a16z Executive Talent Network
Kleiner Perkins Executive Talent Network
Professional Organizations:
Women in AI: Women in AI (WAI) is a nonprofit “do-tank” working towards inclusive AI that benefits global society. We are a community-driven initiative bringing empowerment, knowledge and active collaboration via education, research, events, and blogging.
Women Leading Web3 London: WLW3 is a networking group, founded in London by women and allies to encourage participation and inclusion of women within the Web 3 space.
Web3 Equity Founding Member- Tuttle Tribe NFT Holder
Areas of Interest
Contributing to meaningful growth and expansion of emerging technology adoption. Playing a pivotal role in driving the success of early-stage and growth-stage companies in the AI industry.
Business development and strategic partnership opportunities at the intersection of AI and Web3.
Digital transformation in large F100 enterprise organizations. Championing adoption of innovative technologies and driving organizational shift towards digital excellence.
Operating roles at VC firms. Driving strategic development initiatives and GTM strategies for portfolio companies within the emerging technology sector.
Strategic consulting and advisory opportunities for emerging tech companies.
Super Powers
Strategic Partnership Catalyst
Jennifer leverages her extensive experience in building revenue-driving partnerships across multiple industries and technologies to serve as a catalyst for digital transformation across large enterprises. Her unique approach to business development, coupled with her deep understanding of enterprise technology adoption, allows her to foster strategic alliances that drive innovation and growth for the emerging tech sector.
Emerging Technology Visionary
Having directly influenced product roadmaps across F100 enterprises, Jennifer is adept at understanding technology investment strategy and product road map prioritization, while balancing ever-changing market movements and resource constraints. Her insights offer a distinct advantage to companies eager to pioneer in new tech adoption.
Growth and Scale Strategist
With her experience scaling high-performing teams and establishing footholds in new verticals and industries, Jennifer brings a proven track record of strategic business expansion. Her deep understanding of emerging technology ecosystems enables her to develop growth strategies that align with global market demands, unlock new revenue streams, and drive long-term success.
Partnership Orchestrator
As a master of collaboration, Jennifer excels at overseeing joint projects and maximizing mutual benefits for partners. Her ability to navigate complex negotiations, develop win-win agreements, and align strategic partnerships with business objectives makes her an invaluable consultant for AI and Web3 companies to forge meaningful partnerships across emerging technology realms.
Technological Bridge Builder
Jennifer connects diverse stakeholders across the emerging technology landscape. She facilitates collaboration and innovation, bridging gaps between traditional and decentralized technologies to foster growth and integration. Her efforts enable seamless partnerships and drive the adoption of blockchain and other cutting-edge technologies, advancing the digital future.
Industry Connector
As an Industry Connector, Jennifer leverages her extensive network across the Web3 ecosystem, including VC firms, leading protocols, as well as Centralized and Decentralized Exchanges (CEX/DEX). She collaborates with developers and founding teams to drive business development and partnership opportunities. Jennifer’s deep industry connections and strategic approach help accelerate market adoption and unlock growth opportunities in emerging technologies.
Futurist Advisor
Through her work at Booze Ventures, she provides strategic advisory services in go-to-market strategy and product development to a diverse range of AI and Web3 companies, helping to shape the future of these industries. Jennifer's unique blend of strategic insight and hands-on experience enables her to guide organizations in navigating the rapidly evolving technological landscape and positioning themselves for future success.
© Jennifer Booze, 2023. All rights reserved.
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